The planning group
Insight with reach
With our population panel, we conduct national or international population surveys with great precision. Whether your target group is Danish, Swedish, Norwegian, German or something completely different, we help you gain insight. Our service includes:
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National surveys
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International surveys
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ISO Certification
What we offer
We offer high-quality surveys with fast delivery – both in Denmark and internationally. Our survey platform provides access to extensive panel networks and makes it possible to collect data across target groups, regions and countries.
The surveys can be customized in size and targeting, and data can be collected quickly – ideal when there is a need for timely insights. In international surveys, we ensure representative samples and language adaptation, so that the results are accurate and comparable across national borders.
Our systems are ISO 20252 and ISO 27001 certified, which guarantees both methodological quality and high data security. This gives you peace of mind that the data you receive is reliable – and ready to be used as a basis for decision-making.
National surveys
Fast and reliable data nationally and regionally.
National surveys on the platform are a good choice for authorities and organizations that want to collect data across large population groups. The extensive panel network makes it possible to reach most target groups. Surveys can be scaled up or down, depending on the desired sample size and target group.
Data collection can be done very quickly, making the platform ideal for national surveys where fast results are needed. Built-in mechanisms in the panel ensure quality through screening of participants, validation of responses, and removal of responses from respondents who provide too fast or inconsistent answers.
International surveys
Global reach, high data quality, language adaptation and fast, representative insights across borders.
The platform offers access to a large and diverse network of panelists worldwide, allowing for cross-country and cross-regional research, which is essential for gaining a global understanding of a topic or trend.
The system ensures that the samples are representative of the respective countries or regions, through advanced methods of selecting panelists, so that the results can be generalized to the wider population in each country. This makes it easy to compare results across different countries. Our systems allow for the adaptation of questionnaires to local languages, within the same survey.
This is important to ensure that the questions are correctly understood by respondents in different countries, which in turn contributes to more accurate and comparable data.
ISO certified
As an analytics buyer, you need to be able to trust the quality of data.
The platform's ISO certifications give you assurance of quality and reliability, as responses are collected and processed in accordance with internationally recognized standards. The certifications thus provide an extra layer of security and safety, which is essential for making data-driven decisions.
ISO 20252: Market research and data analysis. This ISO standard is specifically aimed at market research, setting requirements for quality management systems.
ISO 27001: Information Security. This ISO standard is a globally recognized standard for information security management that ensures controls and procedures to protect data from unauthorized access, loss, or degradation.