Plangruppen
Analyses for development
Society is constantly changing, and it can be difficult to predict how citizens, users and businesses will actually experience and react to new initiatives and frameworks. Reality often does not match our perceptions – and this is where knowledge makes a difference.
The planning group provides analyses and decision-making based on systematic data collection and methodological insight. We develop study designs that take into account complex agendas and local conditions.
The goal is to create a solid foundation for decisions that are both professionally sound and rooted in reality.
What we offer
At Plangruppen, our work is built on years of experience in survey development, data collection and analysis methods tailored to complex agendas. We know that solid decisions require more than gut feelings – they require reliable knowledge.
We help our clients gain the insights they need – whether it's about citizens' mobility habits, satisfaction with welfare services, local climate initiatives or settlement patterns. We develop surveys that reach the right target groups, ask the right questions and provide useful answers.
Our analyses make patterns clear and put numbers into a meaningful context. We combine quantitative and qualitative methods, and we know when depth is needed and when an overview is needed. The result is knowledge that can be used in decisions, political proposals and citizen-oriented efforts.
In short: We provide decision-making support, including:
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Municipal surveys
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Social surveys
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National measurements
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Citizen analyses
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User analytics
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Business analyses
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Special target groups
How insights provide value
Research and analysis are key to better understanding a complex world, allowing for more informed decisions and better strategies in a world that is rarely what it seems.
1. Challenges assumptions.
We all tend to draw conclusions based on experiences, hunches, or observations. These can be colored by subjectivity and bias. By conducting systematic studies, we can challenge these assumptions and base our decisions on data rather than assumptions.
2. Understanding the needs of the target group.
Audience preferences and behaviors change over time. What worked in the past may not work now. Without research, you risk being out of touch with your audience. Analysis can reveal patterns, needs, and preferences that can lead to better solutions, services, and experiences.
3. Prediction of trends and changes.
Analytics make it possible to discover trends that may be difficult to identify with the naked eye. In a world where change occurs rapidly, it is important to be able to anticipate shifts in society, markets, technology and behavior so that organizations can adapt and remain relevant.
4. Reducing uncertainty.
When faced with decisions, it's tempting to act quickly based on intuition. But this can lead to mistakes. Analytics reduces the risk of wrong decisions by providing information and insights that reduce uncertainty.
5. Better use of resources.
By basing decisions on data, organizations can allocate their resources more efficiently. This applies to time, money, and employee effort. Analytics can show where there is the greatest potential or where improvements are needed.
6. Measurability and evaluation.
One of the benefits of analytics is that they provide measurable results. This makes it possible to evaluate whether a particular strategy or initiative is actually having the desired effect. If you don't measure and analyze, you risk investing time and resources in something that doesn't work.
7. Adapting to the dynamics of reality
Societies, citizens and customers are constantly changing due to technological advances, cultural shifts and economic conditions. Research and analysis help organizations be flexible and responsive to these changes, so they can adapt their strategies and remain relevant in a dynamic world.
8. Discovery of unexpected factors.
Research often reveals unexpected factors that influence behavior. For example, a target group's preferences may change due to societal trends or economic conditions that were not previously considered. Without analysis, these factors might have been overlooked.