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Analyser af mobilitet og trafik ved PLANGRUPPEN

EVERYDAY MOBILITY

Knowledge about mobility

Everyday Mobility is Plangruppen's concept for knowledge about traffic habits. Representative and efficient data collection ensures that you can always access the latest knowledge. Everyday Mobility covers most KPIs re. road safety and is useful for traffic authorities, municipalities, insurance companies, transport advisors and providers. You can get access to the latest knowledge about transport habits, traffic safety, traffic culture with data on drivers, cyclists, pedestrians, young people and the elderly.

TRANSPORT USE

​Our transport habits are changing. Many major cities are shifting focus and investment in favor of active road users and new modes of transport are gaining ground, while new technologies and concepts are influencing motoring. We follow citizens' transport choices and habits.

TRAFFIC SAFETY

​Every year, many citizens die in traffic and even more are seriously injured every year. Road safety is a common theme for Everyday Mobility, highlighting the habits and experiences of road users - motorists, cyclists and pedestrians.

TRAFFIC CULTURE

​Norms and attitudes in traffic are constantly changing. What was ok a few years ago may not be seen as acceptable behavior today. We follow and analyze road users' attitudes and experiences.

MOTORISTS

Motorists today are faced with new challenges. Electric car, hybrid or internal combustion? In addition, increasing congestion on the roads, lack of parking space, new priorities for mobility, along with new technologies in cars that can help or hinder driving.

CYCLISTS

​Cyclists are an important part of traffic that contributes to health and the environment. Setting up safe conditions for cyclists is of great importance for the promotion of cycling, as are speed limits in cities and a considerate traffic culture.

PEDESTRIANS

​Walking is a healthy, environmentally friendly and practical form of transport, not least for seniors and children. Pedestrians also more vulnerable in traffic than other road users. Important for pedestrians are the layout of the roads, street lights, reflectors and safe speed limits.

YOUNG AND ELDERLY

​Different age groups in traffic have different challenges. While young people are particularly vulnerable in traffic due to greater willingness to take risks and less experience, older road users have an increased risk due to reduced vision, orientation and reaction ability. With our data, you can keep the focus on the differences of the age groups.

TRAFFIC IN THE MUNICIPALITY

​Most of the road network belongs to the municipalities and most traffic accidents take place in the cities, where cars, cyclists and pedestrians have to share the space. We monitor satisfaction with traffic safety, road conditions and accessibility.

​Everyday Mobility provides knowledge about traffic habits, with the market's most up-to-date figures. We continuously collect data so your organization is always up to date on new trends. The target group for data is traffic authorities, municipalities, regions, insurance companies, transport advisors and transport providers.

OBJECTIVES AND METHOD

​Our goal is to provide reliable knowledge about mobility, traffic safety and traffic habits, with the aim of supporting researchers, authorities and companies in their work with better mobility. Our metrics were developed based on surveys with more than 60,000 transport users in collaboration with traffic experts. Our method is based on representative samples, with access to the latest knowledge.

MOBILITY

HABITS

OPINIONS

TRAFFIC ANALYSIS

​Individual studies and analyzes on traffic and mobility

SCHOOL ROAD SURVEYS

​School transport is an important part of the work with mobility, traffic habits and road safety. It is on the school road that the road users of the future are shaped and our society needs more active road users, especially in the cities. School road studies shed light on how the school road is experienced, which modes of transport are chosen and why. User studies of the school road provide new input for work on traffic and transport choices.

Plan Gruppen sikker-sund skolevej (5).png
plan gruppen transportanalyse.jpg

TRAFFIC CONDITIONS IN THE MUNICIPALITY

​We can support the municipality's work with mobility, traffic habits and traffic safety in several areas. Surveys of traffic and transport conditions in the municipality are offered as a local and focused version of "Mobile Everyday", or can be specially developed for the specific wishes of the individual municipality.

PROFESSIONAL TRAFFIC SAFETY

​Traffic accidents are a contributing cause of many occupational accidents in Danish companies. Furthermore, the behavior of employees in traffic has an effect on the organization's image, as well as for the company's operating costs. In collaboration with the Council for Safe Traffic, we have developed a business survey that sheds light on the employees' traffic risk. The study provides key figures for the employee's behavior in relation to, among other things, speed, inattention, seat belts and alcohol.

Truck og Warehouse
Gul bus på broen

BEHAVIOR AND ATTITUDES

​We have many years of experience in developing special studies on traffic and mobility behaviour. The target groups cover all types of road users, both private and professional road users and include road users of all ages, including children.

REVIEW AND NEWS

AWARD-WINNING SCHOOL PATH SURVEY

​Our children benefit from movement. With support from the GF Foundation, Plangruppen focuses on the school route together with 9 municipalities, in order to shed light on the family's experiences, needs and wishes in relation to children's school transport. The results from the first round were presented on sundskolevej.dk in 2022 and at various traffic conferences.

Billede af Scott Webb

2020 STOCKHOLM DECLARATION

​The main objective of the Stockholm Declaration is: halving the number of deaths and serious injuries on European roads by 2030 as a milestone towards 'Vision Zero' - zero deaths and serious injuries by 2050. The declaration is welcomed by the EU.

Billede af Axel  Antas-Bergkvist

THE ROAD SAFETY COMMISSION'S 2021-2030 ACTION PLAN

​The Road Safety Commission has set itself the goal that in 2030 no more than 90 people must be killed and no more than 900 seriously injured on Danish roads in police-registered traffic accidents. We have contributed to the action plan through the development and construction of the Motorist Tracker for the Council for Safe Traffic.

Image by Maxim Hopman

THE DRIVERS ARE DRIVING TOO FAST, BUT AT THE SAME TIME THINK IT IS WRONG

​Investigations that we have carried out for the Council for Safe Traffic show that although 3 out of 4 drivers distance themselves from high speeds, 7 out of 10 motorists regularly drive too fast. The problem is increasing and speeding is the most widespread and accepted traffic law violation.

Speedometer

ALMOST EVERY 10TH DRIVER HAS DRIVEN DRINKING

Research that we have carried out for the Council for Safe Traffic has shown that 8% of motorists within a year have driven a car, knowing that they may have drunk more alcohol than allowed. Men and younger drivers are more likely to drive under the influence.

Plan Gruppen alkohol i trafikken (21).jp

MANY DRIVE OVER 100 KM/H ON THE COUNTRY ROAD

​Our research for the Council for Safe Traffic shows that almost every fourth motorist occasionally or more often drives 100 km/h or more on country roads where the speed limit is 80 km/h. The Council for Safe Traffic points out that speed kills and recommends: slow down.

Plan Gruppen sikker mobilitet (30).jpg

SPEED CREATES LOCAL INSECURITY

Most Danes experience speeding on the roads in their local area - and this creates insecurity, irritation and worry. Figures that we have delivered to Sikkertrafik.dk show that people are driving too fast.

Country Drive

LABOR INSPECTION ON TRAFFIC ACCIDENTS

​Many traffic accidents are business-related. For the individual employee, a traffic accident can have great personal, professional and financial costs. In collaboration with the Council for Safe Traffic, we have developed and carried out risk analyzes for many large companies with cars on the roads in Denmark.

Billede af Jack Blueberry
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