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Viden og analyser af handel, indkøb og butiksliv ved PLANGRUPPEN


Analyzes of citizens' shopping habits and preferences

​Commercial life is an important part of our cities and good shopping opportunities are of great importance to the citizens. At the same time, our city centers and commercial life are under pressure from online shopping, large shopping centers and changed buying behavior that pulls customers away from the city center. Analyzes of citizens' shopping habits provide a solid base of knowledge for developing strategies for local retail trade and shop life.

The analysis includes, among other things:
Where do citizens buy groceries
Where to buy citizens' committee goods
What and how much is bought online
Motives for choosing and not choosing shopping locations
How to experience the different cities and shopping centers
Preferred stores
Transport to shopping centers

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